Welcome to the Trojan Marketplace Exchange
Connect and work with athletes from
University of Southern California
What is the Trojan Exchange?
The Trojan Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect with student-athletes. Registered businesses can search, filter, and initiate conversations with your student-athletes to discuss a NIL deal. Once the NIL deal between a registered business and your student-athlete is completed, the business will use the Trojan Exchange to create a transaction that will produce a direct payment to the student-athlete (without any transaction fee) and automate a disclosure to the INFLCR Verified Compliance Ledger. The institution does not have to get involved in the deal, and all transactions within the local exchange are consolidated into one 1099 at the end of the year for more straightforward tax reporting purposes for registered businesses and athletes.
What is Name, Image & Likeness?
As of July 1, 2021, student-athletes competing in NCAA intercollegiate athletics are permitted to receive compensation for the use of their name, image, or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA guidelines and USC NIL protocols.
Can a University employee or coach help arrange a deal for an athlete?
No. University employees, including coaches and members of the athletics department, CANNOT negotiate deals or contracts. However, they can direct student-athletes to NIL related opportunities on the Trojan Exchange.
Does the state of California have a NIL policy?
Yes, please see here: https://tinyurl.com/r4unfddd
Does the school or INFLCR take any revenue from NIL transactions in the Local Exchange?
Do you have to be an official university licensee to register?
No, but businesses will not be permitted to use university marks without being either a USC Athletics sponsor or USC licensee. A business can work through PlayFly/USC Sports Properties to become a sponsor and gain access to use the USC Athletic IP for promotional purposes, or a business can apply for a license to be able to produce/manufacture products with USC marks/logos.
PlayFly/USC Sports: https://usctrojans.com/sports/2020/5/15/usc-sports-properties
Apply for a license: https://trademarks.usc.edu/home/apply/
When can I start contacting athletes and processing payments?
Once you have registered and made a profile, you're good to go!
NIL Policy Link: https://policy.usc.edu/usc-athletics-student-athlete/
Licensing Link: https://trademarks.usc.edu/home/apply/
State Law: https://tinyurl.com/r4unfddd