Welcome to the OU Exchange

Connect and work with student-athletes from
University of Oklahoma
Request Access

What is the OU Exchange?

The OU Exchange from the University of Oklahoma is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect with University of Oklahoma student-athletes. Registered businesses can search, filter and initiate conversations with OU student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and the student-athlete is completed, the business will use the OU Exchange to create a transaction that will produce a direct payment to the student-athlete (without any transaction fee) and automate a disclosure to the University of Oklahoma INFLCR Verified Compliance Ledger. The University and staff does not have to get involved in the deal and all transactions within the local exchange are consolidated into one 1099 at the end of the year for easier tax reporting purposes for registered businesses and athletes.

NIL Policy  

 

FAQs

What is Name, Image & Likeness?

As of July 1, 2021, student-athletes competing in NCAA intercollegiate athletics are permitted to receive compensation for the use of their name, image or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA guidelines and The University of Oklahoma NIL protocols.

Can a University employee or coach help arrange a deal for an athlete?

No. University employees, including coaches and members of the athletics department, CANNOT negotiate deals or contracts. However, they can direct student-athletes to NIL-related opportunities on Activate.

Does INFLCR or the University of Oklahoma take any revenue from NIL transactions in the Local Exchange?

No.

Who approves your request to register?

The University of Oklahoma compliance office. If you have any questions about your approval, contact Ben LaCourse at lacourse@ou.edu

When and how can I start contacting athletes and processing payments?

After being approved by the school, you will be able to contact athletes and process payments.

Do you have to be an official university licensee or sponsor to register?

All businesses will be permitted to register; however businesses cannot use university marks without being an official licensee or a qualified sponsor. For inquiries regarding licensed co-branded product, please contact Hannah Millsap at oulicensing@ou.edu . For inquiries regarding commercial sponsorships, please contact Kelly Collyar at kcollyar@oussp.com 

How will I know when my registration is approved?

You should receive an email from the institution verifying your approval.

For more OU Name, Image and Likeness resources, please visit:

https://www.SoonerSports.com/nil

 

Contact info

Compliance- Ben LaCourse lacourse@ou.edu

SSP- Kelly Collyar kcollyar@oussp.com 

Licensing- oulicensing@ou.edu  

 

Additional Resources

NIL Policy

Resources

Banned Categories

Team Contract Conflicts

OU Compliance