Welcome to the Georgia Bulldogs Exchange

What is the Georgia Bulldogs Exchange?

The Georgia Bulldogs Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect with student-athletes. Registered businesses can search, filter and initiate conversations with your student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and your student-athlete is completed, the business will use the Georgia Bulldogs Exchange to create a transaction that will produce a direct payment to the student-athlete and automate a disclosure to the INFLCR Verified Compliance Ledger. The institution does not have to get involved in the deal and all transactions within the local exchange are consolidated into one 1099 at the end of the year for easier tax reporting purposes for registered businesses and athletes.

FAQs:

What is Name, Image & Likeness?

As of July 1, 2021, student-athletes competing in NCAA intercollegiate athletics are permitted to receive compensation for the use of their name, image or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA guidelines and University of Georgia NIL protocols.

Does the state of Georgia have an NIL Policy?

No

Can a University employee or coach help arrange a deal for an athlete?

No. University employees, including coaches and members of the athletics department, CANNOT negotiate deals or contracts. However, they can direct student-athletes to NIL-related opportunities on the "Georgia Bulldogs Exchange."

Does the school or INFLCR take any revenue from NIL transactions in the Local Exchange?

No

Do you have to be an official university licensee to register?

No, any business may register for the exchange subject to approval. 

To utilize UGA’s and UGAAA’s principal trademarks, be found here: https://brand.uga.edu/wp-content/uploads/uga-artsheet@2x.png, you may contact the following people

Student-Athletes may contact Tanner Potts (tanner.potts@uga.edu) to obtain licensing information.

Individuals and entities may obtain licensing information and agreements for:

• Sponsorships by contacting Georgia Bulldogs Sports Marketing at ryan.gribble@georgiadogs.com
• Retail products by contacting Fanatics Licensing Management at cbradfield@fanatics.com 
• Photos and videos by contacting Catapult Sports at ben.godwin@catapultsports.com
• UGA intellectual property (not associated with retail products) by contacting UGA Marketing and Communications at kipp.mullis@uga.edu

How will I know when I am approved?

You should receive an email from the institution verifying your approval. We don’t have specific numbers for how long it will take to get verified. Each institution works differently. 

When can I start contacting athletes and processing payments?

After being approved by the school, you will be able to contact athletes and process payments.

Additional Resources

• NIL Policy Link
• NIL Program Link

Individuals and entities may obtain licensing information and agreements for:

• Sponsorships by contacting Georgia Bulldogs Sports Marketing at ryan.gribble@georgiadogs.com
• Retail products by contacting Fanatics Licensing Management at cbradfield@fanatics.com 
• Photos and videos by contacting Catapult Sports at ben.godwin@catapultsports.com
• UGA intellectual property (not associated with retail products) by contacting UGA Marketing and Communications at kipp.mullis@uga.edu

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