Welcome to the Arizona EDGE Business Exchange

Connect and work with athletes from
University of Arizona
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What is the Arizona EDGE Business Exchange?

The Arizona EDGE Business Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect with University of Arizona student athletes. Registered businesses can search, filter and initiate conversations with University of Arizona student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and your student-athlete is completed, the business will use the Arizona Edge Exchange to create a transaction that will produce a direct payment to the student-athlete (without any transaction fee) and automate a disclosure to the University of Arizona INFLCR Verified Compliance Ledger. The institution does not have to get involved in the deal, and all transactions within the exchange are consolidated into the compliance ledger for the school's review. 1099-K's are also sent to the student-athletes who meet the IRS threshold for third party payment reporting requirements.


What is Name, Image, Likeness?

As of July 1, 2021, student-athletes competing in NCAA intercollegiate athletics are permitted to receive compensation for the use of their name, image or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA guidelines and University of Arizona NIL protocols. The following information is intended to provide some answers to general questions from student-athletes, business owners, fans, boosters, and employees of The University of Arizona.

How is the University of Arizona assisting student-athletes with NIL?

Through Arizona EDGE, a comprehensive educational program developed by the University of Arizona, student-athletes receive help developing their personal brand and are offered tools necessary to contract with a company and manage the business side of their NIL brand assets. The Arizona EDGE program focuses on skills including personal brand management, business development, financial literacy, networking as well as aspects of business law to optimize the decision-making process and enhance their NIL opportunities. For more information visit www.ArizonaWildcats.com/EDGE.  

May a business owner, fan and/or athletics booster enter into an agreement with a University of Arizona student-athlete to use the student-athlete’s name, image, or likeness in exchange for money, goods or services?

Yes. This is subject to the University of Arizona NIL protocols. Before entering such a contract, the student-athlete is required to disclose any proposed contract for use of their NIL to the athletics compliance office. Please note, it is possible, and likely, that federal laws and NCAA legislation could change NIL governance and rules.

May a student-athlete receive NIL-compensation based on the student-athlete’s athletic performance at the University of Arizona?


May a business owner, fan and/or athletics booster compensate a student-athlete for the student-athletes NIL when the student-athlete is engaged in official team activities?

No. Any activity organized by the University of Arizona – including but not limited to games, press conferences, practices, fan events, road trips and meetings – is considered an official team activity. As an example, a student-athlete at a press conference or fan event may not be compensated for a social media post or their autograph because the student-athlete is engaged in an official team activity.  

May a contract for NIL compensation stipulate that a student-athlete must compete for, or attend, the University of Arizona (or any other NCAA member school)?


Does the school or INFLCR take any revenue from NIL transactions in the Local Exchange?


Do you have to be an official university licensee to register?

No, but businesses will not be permitted to use university marks without first obtaining approval from Trademarks & Licensing

Who approves your request to register?

Typically, compliance officers designated by the institution. 

Additional Resources

University of Arizona NIL Protocols

Arizona EDGE

Learfield Arizona Wildcat Sports Properties

University Trademarks & Licensing

Getting Licensed with CLC

University Copyright & Intellectual Property (Tech Launch)

University Facility Use Agreement

NIL Info for Arizona Student-Athletes


Arizona Alumni Association