Welcome to the AMPLIFY Exchange

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What is the AMPLIFY Exchange?

The AMPLIFY Exchange is a student-athlete NIL tool, custom-designed for businesses, donors, former students, and any others interested in an NIL partnership with Texas A&M student athletes. Registered and approved businesses can search, filter and initiate conversations with Texas A&M student-athletes to discuss a potential NIL deal through the exchange. Once the NIL deal between a registered business and the respective Texas A&M student-athlete is completed, the business can use the AMPLIFY Exchange to create a transaction that will produce a direct payment (via Stripe) to the student-athlete (without any transaction fee) and automate a disclosure to the Texas A&M INFLCR Verified Compliance Ledger. 

All transactions within the AMPLIFY exchange are consolidated into one 1099 at the end of the year for easier tax reporting purposes for registered businesses and athletes.

Click the link for additional help/directions: https://inflcr.zendesk.com/hc/en-us/categories/17957923210900-Companies-Businesses 

FAQs

What is Name, Image & Likeness?

As of July 1, 2021, student-athletes competing in NCAA intercollegiate athletics are permitted to receive compensation for the use of their name, image or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA guidelines, Texas law and Texas A&M NIL protocols.

Does the state of Texas have an NIL Policy?

Yes, here is a link to the Bill

May I provide name/image/likeness-compensation to a prospective student-athlete (i.e., PSA)?

No. The Texas law states, “No individual, corporate entity, or other organization may: (1) enter into any arrangement with a prospective student-athlete relating to the prospective student-athlete’s name, image, or likeness prior to their enrollment in an institution of higher education; or (2) use inducements of future name, image, and likeness compensation arrangement to recruit a prospective student-athlete to any institution of higher education.” Generally, PSAs in Texas participate in competition governed by state athletics associations that have amateurism rules which prohibit a PSA from using his/her NIL for compensation.

May I enter into an agreement with a Texas A&M student-athlete (i.e., SA) for the use of the SA’s name, image or likeness (i.e., NIL) in exchange for money, goods or services?

Yes, subject to restrictions in state laws, as well as potential federal laws and NCAA rules; however, before a SA enters into such a contract, the SA must disclose to Texas A&M, in the manner prescribed by the institution, any proposed contract the SA may sign for use of the SA’s NIL.

Does the Texas NIL law mean that a booster or fan of Texas A&M University may provide a student-athlete (i.e., SA) with any amount of compensation at any time as long as it is in exchange for the use of the SA’s NIL?

No, there are some restrictions. Of those restrictions, the most significant prohibit SAs from profiting from their NIL when they are engaged in official team activities and prohibit receiving compensation for their NIL that is based on:

The SA’s enrollment or attendance at Texas A&M University or

The SA’s athletic performance at Texas A&M University

May Texas A&M or its staff members assist me with arranging for Texas A&M SAs to utilize their NIL for compensation with my business, etc.?

No. Texas A&M and its staff members may not arrange for our SAs to participate in NIL contracts or activities, direct you to do NIL deals with SAs, etc; however, we may forward information about legitimate NIL-opportunities to our SAs for their consideration (e.g. via the AMPLIFY local exchange). There are two reasons: (1) Texas’ NIL law precludes an institution from providing NIL compensation and (2) Texas law generally prohibits the use of state resources for private gain.

May I act as a marketing agent for a SA?

Yes, you may, but any agreement with the SA must be limited to marketing the SA’s NIL. Furthermore, you may not initiate any communication related to professional sport representation with the SA or SA’s family outside of athlete agent interviews organized by Texas A&M.

May Texas A&M’s marks, logos or other institutional property be used in a proposed NIL-contract with a Texas A&M SA (e.g., SA filming endorsement ad while wearing Texas A&M hat)?

Generally, no. Texas state law prohibits SAs from earning NIL-compensation in exchange for property owned by Texas A&M, or, for providing an endorsement while using intellectual property or other property owned by Texas A&M.

May a SA receive NIL-compensation based on the SA’s athletic performance at Texas A&M?

No. 

May an NIL contract stipulate that a SA must compete for, or attend, Texas A&M (or any other NCAA member school)?

No.  

May I compensate a SA for the SA’s NIL when the SA is engaged in official team activities?

No. For example, if a SA is at a Texas A&M Athletics-organized fan event or at an away-from-home competition, you may not compensate the SA for the SA’s autograph or photo because the SA is engaged in official team activities. In short, if the SA is participating in some activity because Texas A&M Athletics organized it, then it is an official team activity.

Are there any industries or products that SAs may not endorse?

Yes. Texas law prohibits a SA from entering into a contract for the use of the SA’s name, image or likeness in exchange for an endorsement of:

Alcohol

Tobacco products

E-cigarettes or any other type of nicotine delivery device

Anabolic steroids

Sports betting

Casino gambling

A firearm the student athlete cannot legally purchase or 

A sexually oriented business as defined in Section 243.002, Local Government Code

What are other examples of when a SA may not engage in NIL-activity for compensation, according to Texas law or Federal law?

Other prohibited examples include compensation for SA NIL activity:

When the SA is not a US citizen and the SA’s visa generally prohibits employment in the USA

In exchange for:

Property owned by Texas A&M (e.g., current jersey or equipment)

An endorsement while using Texas A&M intellectual property or other Texas A&M-owned property (e.g., paying SA for photo when SA is wearing Texas A&M apparel or on Texas A&M’s campus)

That conflicts with:

A Texas A&M University contract

A Texas A&M Athletics’ sport’s written team rules/team contract, Athletics financial aid agreement or Athletics Department student-athlete rules or

Texas A&M University’s Aggie Code of Honor or other student rules. 

How long may a SA’s NIL-related contract last?

The duration of the SA’s contract may not extend beyond the SA's participation in the Texas institution’s intercollegiate athletics program.

Will Texas A&M assist SAs with other NIL-related issues?

Yes. Texas A&M will have a robust program to educate student-athletes in how to maximize the use of their NIL for compensation, as well as understanding associated issues (e.g., financial literacy, debt management, time management, budgeting, academic resources).

If you have specific questions, please contact us at nil@athletics.tamu.edu

Can a University employee or coach help arrange a deal for an athlete?

No. University employees, including coaches and members of the athletics department, may NOT negotiate deals or contracts. However, they may direct student athletes to NIL related opportunities on the AMPLIFY Exchange

Does INFLCR take any revenue from NIL transactions in the Local Exchange?

No.

How will I know when I am approved?

You should receive an email from the institution verifying your approval. We don’t have specific numbers for how long it will take to get verified. Each institution works differently. 

When can I start contacting athletes and processing payments?

After being approved by the school, you will be able to contact athletes and process payments in January 2022.   

Additional Resources

AMPLIFY Program

Texas A&M FAQs

State Law