Welcome to the All For Samford Exchange

Connect and work with athletes from
Samford University
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What is the All For Samford Local Exchange?

The All For Samford Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect with student-athletes. Registered businesses can search, filter and initiate conversations with Samford student-athletes to discuss a NIL deal. Once the NIL deal between a registered business and a student-athlete(s) is completed, the business will use the All For Samford Exchange to create a transaction that will produce a direct payment to the student-athlete and automate a disclosure to the INFLCR Verified Compliance Ledger. The institution does not have to get involved in the deal and all transactions within the local exchange are consolidated into one 1099 at the end of the year for easier tax reporting purposes for registered businesses and athletes.


What is Name, Image & Likeness?

As of July 1, 2021, student-athletes competing in NCAA intercollegiate athletics are permitted to receive compensation for the use of their name, image or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA guidelines and Samford University NIL protocols.

Does the state of Alabama have an NIL Policy?

No. In February 2022, the State of Alabama repealed the State’s NIL law that was initially effective July 1, 2021. All institutions in Alabama are now governed by their own institutional NIL policy.

Does Samford University have an NIL Policy?

Yes, Samford University NIL Information.

Can a University employee or coach help arrange a deal for an athlete?

No. University employees, including coaches and members of the athletics department, CANNOT negotiate deals or contracts. However, they can direct student-athletes to NIL-related opportunities on the All For Samford Exchange.

Does the school or INFLCR take any revenue from NIL transactions in the Local Exchange?


Do you have to be an official university licensee to register?

No, but businesses or individuals will not be permitted to use university marks without first obtaining approval and/or a license from the Samford Licensing Services Office to use Samford University’s trademarks and logos in any manner for any purpose. Additionally, Samford will not consider requests from companies that are direct competitors of our current sponsors. For additional licensing questions, please reach out to Sarah Waller, at swaller@samford.edu.

Who approves your request to register?

All requests will be approved by the Samford Compliance Office. If you have any questions about your approval, contact the compliance office at compliance@samford.edu.

How will I know when I am approved?

You will receive an email from the institution verifying your approval. There is no timeline for verification approval as all inquiries are handled individually. 

When can I start contacting athletes and processing payments?

After being approved by the Compliance Office, you will be able to contact athletes and process payments.

Additional Resources

Samford NIL Policy

Samford Athletics Corporate Partnership Program

Samford University Licensing | Affinity Licensing


Alabama House Bill 76