Welcome to the Billiken Exchange

Connect and work with athletes from
Saint Louis University
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What is the Billiken Local Exchange?

The Billiken Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect with student-athletes. Registered businesses can search, filter and initiate conversations with your student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and your student-athlete is completed, the business will use the Billiken Exchange to create a transaction that will produce a direct payment to the student-athlete and automate a disclosure to the INFLCR Verified Compliance Ledger. The institution does not have to get involved in the deal and all transactions within the local exchange are consolidated into one 1099 at the end of the year for easier tax reporting purposes for registered businesses and athletes.



What is Name, Image & Likeness?

As of July 1, 2021, student-athletes competing in NCAA intercollegiate athletics are permitted to receive compensation for the use of their name, image or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA guidelines and Saint Louis University NIL protocols.

Does the state of Missouri have an NIL Policy?

Yes, Missoui HB 297

Does Saint Louis University have an NIL Policy?

Yes, Saint Louis NIL Policy 

Can a University employee or coach help arrange a deal for an athlete?

No. University employees, including coaches and members of the athletics department, CANNOT negotiate deals or contracts. However, they can direct student-athletes to NIL related opportunities on the "Billiken Exchange"

Does the school or INFLCR take any revenue from NIL transactions in the Local Exchange?


Do you have to be an official university licensee to register?

No, but businesses will not be permitted to use university marks without prior approval from the Trademarks and Licensing Program. All requests will be considered on an individual basis and may not be approved. Saint Louis University will not consider requests from companies that are direct competitors of our current sponsors and/or partners.

Who approves your request to register?

The Saint Louis Athletics compliance officers will review all requests.

How will I know when I am approved?

You should receive an email from the institution verifying your approval. There is no timeline for verification approval as all inquiries are handled individually.

When can I start contacting athletes and processing payments?

After being approved by the school, you will be able to contact athletes and process payments in April 2022. 

Who can I speak with about additional questions?

Questions and inquiries can be directed to Chad Zwierlein, Associate Athletic Director for Business, at chad.zwierlein@slu.edu


Additional Resources

Saint Louis NIL Policy 

Trademarks and Licensing Program 

Missouri HB 297