Welcome to the ALPHA Exchange

Connect and work with athletes from
North Carolina State University
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What is the ALPHA  Exchange?

The ALPHA Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect with student-athletes. Registered businesses can search, filter and initiate conversations with your student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and your student-athlete is completed, the business will use the ALPHA Exchange to create a transaction that will produce a direct payment to the student-athlete and automate a disclosure to the INFLCR Verified Compliance Ledger. The institution does not have to get involved in the deal, and all transactions within the exchange are consolidated into the compliance ledger for the school's review. 1099-K's are also sent to the student-athletes who meet the IRS threshold for third party payment reporting requirements.

FAQs:

What is Name, Image & Likeness?

As of July 1, 2021, student-athletes competing in NCAA intercollegiate athletics are permitted to receive compensation for the use of their name, image or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA guidelines and NC State NIL protocols.

Does the state of North Carolina have an NIL Policy?

Yes, more information can be found here.

Can a University employee or coach help arrange a deal for an athlete?

No. University employees, including coaches and members of the athletics department, CANNOT negotiate deals or contracts. However, they can direct student-athletes to NIL-related opportunities on the ALPHA Exchange.   

Does the school or INFLCR take any revenue from NIL transactions in the Local Exchange?

No.

Do you have to be an official university licensee to register?

No, but businesses may not use NC State’s logos and/or marks without contacting the NC State Trademark Licensing Office at trademarks@ncsu.edu

Who approves your request to register?

Typically, compliance officers designated by the institution. If you have any questions about your approval, contact the NC State Athletics compliance office by emailing cadoyle3@ncsu.edu and jksmit24@ncsu.edu.

How will I know when I am approved?

You should receive an email from the institution verifying your approval. We don’t have specific numbers for how long it will take to get verified. Each institution works differently.  

When can I start contacting athletes and processing payments?

After being approved by the school, you will be able to contact athletes and process payments.

Additional Resources

ALPHA Program Homepage

NC State Student-Athlete Institutional Expectations

NC State Institutional Marks & Logos

NCAA Interim NIL Policy