Welcome to the GDUB Exchange

Connect and work with athletes from
George Washington University
Register Now

What is the George Washington Local Exchange?

The GDUB NIL Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect with GW student-athletes. Registered businesses can search, filter and initiate conversations with GW student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and GW student-athlete is completed, the business will use the GDUB NIL Exchange  to create a transaction that will produce a direct payment to the GW student-athlete. All transactions within the local exchange are consolidated into one 1099 at the end of the year for easier tax reporting purposes for registered businesses and GW student-athletes.


What is Name, Image & Likeness?

As of July 1, 2021, student-athletes competing in NCAA intercollegiate athletics are permitted to receive compensation for the use of their name, image or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA guidelines and George Washington University NIL Policy.

Does Washington, DC  have an NIL Policy?

Yes -  Uniform College Athlete Name, Image, Or Likeness Act

Can a GW University employee or coach help arrange a deal for a GW student-athlete?

No. GW University employees, including coaches and members of the athletics department, CANNOT negotiate deals or contracts. However, they can direct GW student-athletes to NIL-related opportunities on the GDUB NIL Exchange.

Can international GW student-athletes participate in the GDUB Local Exchange?

International student-athletes may be limited in their ability to receive compensation for NIL activity by the terms of their visa or other immigration status.  GW international student-athletes looking to engage with registered businesses should contact the GW International Student Office and Athletics Compliance.

Does the school or INFLCR take any revenue from NIL transactions in the Local Exchange?


Do you have to be an official GW university licensee to register?

No, but businesses will not be permitted to use GW university marks without written permission. 

Use of GW University Name or Marks: The GW University’s trademarks are intended to present a positive image of GW and may not be altered in any way. The University requires external/third-party entities, including GW student athletes, to obtain prior written permission to use the University’s name, trademarks, and service marks. A GW student-athlete engaging in any NIL activities may not use the University’s trademarks, logo, service marks or other intellectual property owned by the University without prior written permission from the University. 

Who approves your request to register?

The GW Sports Marketing Department will review all requests.

How will I know when I am approved?

You will receive an email from the Athletics Department verifying your approval. There is no timeline for verification as all inquiries are handled individually.

When can I start contacting GW student-athletes and processing payments?

After being approved by the University, you will be able to contact GW student-athletes and process payments.

When can I connect with about additional questions?

Questions and inquiries can be directed to Andy Ruge, aruge@gwu.edu or 703.317.4802.