Welcome to the SPIRIT Exchange

Connect and work with athletes from
Auburn University
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What is the Auburn SPIRIT Exchange?

The Auburn SPIRIT Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect with Auburn student-athletes. Registered businesses can search, filter and initiate conversations with student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and the student-athlete is completed, the business will use the Auburn SPIRIT Exchange to create a transaction that will produce a direct payment to the student-athlete (without any transaction fee) and automate a disclosure to the INFLCR Verified Compliance Ledger. The institution does not have to get involved in the deal, and all transactions within the exchange are consolidated into the compliance ledger for the school's review. 1099-K's are also sent to the student-athletes who meet the IRS threshold for third party payment reporting requirements..


What is Name, Image & Likeness?

As of July 1, 2021, student-athletes competing in NCAA intercollegiate athletics are permitted to receive compensation for the use of their name, image or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA guidelines and Auburn NIL protocols.

Does Auburn University have an NIL Policy?

Yes, Auburn University Name, Image and Likeness Policy

Can a University employee or coach help arrange a deal for an athlete?

No. University employees, including coaches and members of the athletics department, CANNOT negotiate deals or contracts. However, they can direct student-athletes to NIL related opportunities on the Auburn SPIRIT Exchange.

Does the school or INFLCR take any revenue from NIL transactions in the SPIRIT Exchange?


Do you have to be an official university licensee or sponsor to register?

All businesses will be permitted to register; however businesses cannot use university marks without being an official licensee or qualified sponsor.  For inquiries, contact auburnspirit@auburn.edu.

Who approves your request to register?

Auburn University’s NIL working group will consider and review all requests.  If you have questions about your approval, contact auburnspirit@auburn.edu.

How will I know when I am approved?

You should receive an email from Auburn SPIRIT verifying your approval. There is no timeline for verification approval as all inquiries are handled individually.   

When can I start contacting athletes and processing payments?

After being approved by the working group, you will be able to contact athletes and process NIL payments.

Contact Info:

Questions can be directed to auburnspirit@auburn.edu.

Additional Resources

SPIRIT Information Site

Auburn University Name, Image and Likeness Policy

AU Trademark and Licensing Q&A

AU Branding and Licensing Request Form

AU Corporate Partner List